양산집 - 브라보 마이 라이프

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[고고가게 Eng. ver] Gogo Eateries ③ Busan Story

※ 본 기획 취재는 (사)한국잡지협회의 지원을 받아 작성되었습니다. 그동안 '브라보 마이 라이프' 매거진과 온라인 기사를 통해 만났던 '고고가게' 시리즈를 해외 독자 분들을 위해 영문 버전으로도 준비했습니다. ‘Gogo' has several meanings such as old, elegant and outstanding. Let's take a visit to a famous restaurant that perfectly fits this expression, 'Gogo Eateroes'. It's easy to select and find just near the subway, let's shout 'go-go'. ●Busan Story● #1 Since 1959, Baekgudang(백구당) Baekgudang, meaning 'white seagull', is the oldest western-style bakery in Busan. For 60 years over 3 generations, the name changed into 'New Paris Bakery' and the store changed its size, but the taste of bread is unchanged. Jo Jae-bung (54), the third owner said, "Our secret of long-run was introducing new tastes through study while maintaining old ways with honest ingredients." From sweet paste bun and western-style cakes of early days to 'Croissant' made 45 years ago by the second owner, and 'Mugwort & Rice Loaf' developed by the present owner, the fame continued throughout the past and the present. Especially, Jo Jae-bung focuses on combining Korea's local seasonal food ingredients with bread. "We strive to develop bread using local seasonal food. We made mugwort castella in the spring, and red persimmon roll cake in the autumn. We choose good ingredients directly from production areas. We do natural fermenting without additives or preservatives. We have pride in honest ingredients, and I feel worthwhile because we never deceive our customers." He has philosophy and pride about bread to the extent of a craftmanship, but in fact, he didn't have plan to inherit Baekgudang in the first place. After graduating from the university in Seoul, he worked diligently in a large construction company. But when his father had a stroke, a shadow was cast on Baekgudang. His family was concerned over inheriting Baekgudang, and at last, Jo Jae-bung took the lead as the eldest. "In order to succeed, I went to the Korea Baking School, obtained certificates and studied business at a Graduate School. I joined father's business in August 2000, and in the first 6 months, I pushed myself into work from 4am in the morning until 12am midnight. Fortunately, at that time my father still had energy and I received the technique to bake bread." Does he have plans to pass down the business? Instead of the expression, 'inheriting the business', he began to talk, "I will take business temporarily'. "Baekgudang will keep going, and I took it over in the meantime. Next, I hope my second son to take it, but I cannot assure, because my father first considered passing down to my younger brother. In the end, I think it would be Baekgudang's duty to choose the next owner. (Laughs)" Address 3, 81 beon-gil, Jungangdae-ro, Jung-gu, Busan Opening Hours Mon - Sat 8am - 10pm, Sun 9am - 5pm, National Holiday 9am - 6pm Representative Menu Croissant, Mugwort & Rice Loaf, Pie Manju, etc. #2 Since 1967, Yangsan House(양산집) We cannot leave out 'Pork and Rice Soup' when we visit Busan. Above all, Yangsan House was the first restaurant to sell pork and rice soup on the street of Kkangtong Market. Somehow the old pork and rice soup restaurant reminds you of an elderly granny, but this place is run by a young man of early thirties, Noh Chi-gwon (31). For a famous restaurant for its taste, people may easily think that he gained benefit from inheriting family business, but it was a different story with Mr. Noh. When he prepared for an exchange student program in the U.S after being discharged from the army, his father and mother passed away one after another from sickness. In the abrupt parting, what remained were Yangsan House and passion of a young man of twenties. The owner, in memory of the times, said, "I had no choice." "I had to earn money for living right away, and I thought it would be better to carry on the family business instead of working in a company. In general, you inherit knowhow of how to cook food and run a business from the previous generation, but I had no time for any of these. I tried to reproduce the taste by adding advice from relatives and acquaintances to my over-the-shoulder knowledge, but it tasted terrible in the beginning. I often heard customers saying, 'It's not as good as it used to be since the son took over the business.' At that time, I could not post the title of 'Business in Third Generation'. He went into the business without knowing how to cut. For a while, he learned cutting skills by working in a nearby Japanese restaurant after work. He gradually got closer to the original taste by studying soup within ingredients used by his grandmother and mother. This way, he gained approval of neighboring merchants and regulars, and finally in 2014, he declared the title confidently, 'Business in Third Generation'. "I worked hard to restore the original hand taste, but even more, I keep it in mind, 'Inheriting the Spirit'. My grandmother and mother always helped those in need while they worked laborious business. Over three generations, I thought it would be worthwhile to inherit the philosophy of the past generations instead of only inheriting materials. Originally, the title was named after the name of region, and they gave it a meaning of 'Endless Charity' from its Chinese meanings, 'raising'(養) and 'flowing'(汕). In fact, Yangsan House has been donating a part of its profit to poor neighbors and organizations. Like his grandmother always said, "Feed everybody", he has been warming the world with his 'large bowl' he inherited from his early generations. "Like a warm bowl of soup melts your body and soul, I want to share warmth with people. I feel so proud by the thought that I can help somebody to survive with the money from my hard work. I want to become a 'large bowl' that can share warmth with people like a bowl of soup." Address 30, 47 beon-gil, Junggu-ro, Jung-gu, Busan (9 minutes’ walk from Jagalchi Station) Opening Hours Everyday 10am - 8pm, Break Time: 3pm - 5pm Representative Menu Pork and Rice Soup, Boiled Pork Slices, Boiled Pork Slices Meal #3 Since 1950, Seongil House(성일집) Seongil House, boasting the longest history among sea eel restaurants in the alley at the back of former Busan City Hall, is run by the second owner, Choi Young-sun and her son Kim Seong-yong. 68 years old Mrs. Choi devotes in trimming sea eels for four hours every day. You're mistaken if you think of finger-sized sea eels that you eat over drinks. It's as thick as a tight fist, and as long as the owner's arm. This is possible only because the sea eels are grown in Korea. The owners were proud of their matchless ingredients. "People who used to eat eel in other restaurants are surprised at our food. Most restaurants use cheap imported sea eels or even cheaper frozen sea eels. It might be better if we think only of the profit, but now we work for the tradition of Seongil House and my reputation rather than money. When this passes down to my son, it will be one hundred years of history, and I believe that I should pass down such confidence." She says that she's not chasing after money, but when she inherited Seongil House from her mother-in-law, they were in a complicated situation. After the Korean War, she began cooking sea eels and opened up a restaurant to feed eight children in difficult circumstances, but at that time, sea eels were not popular. Choi's strong will contributed to bringing Seongil House to feet. "I got married when I was twenty, but we didn't have a wedding because we had a debt. I promised mother-in-law that 'I will work hard and have a wedding ceremony 10 years later.' I put everything into sea eels. Thankfully, I paid off the debt in 10 years, and the family budget improved, and I could have a wedding ceremony. I think I lived a successful life because I raised my kids who gave me beautiful grandchildren. I'm happy because I don't have to borrow from others but give mine." Another pride of Seongil House is that they do not use 'artificial seasoning'. Instead, the broth made from 23 oriental medicinal herbs enhances the savory taste. The combination of high quality sea eels and medicinal herbs means healthy food. These efforts were originated from her love toward grandchildren. "Sea eels are highly nutritious with high proteins, and are good for the growth of children. But most children don't like its taste. I asked my grandson to eat sea eels 20 times in return for the latest mobile phone. After promising this, I thought night and day how to make healthier taste. After trying various medicinal herbs, seaweeds and vegetables, I came up with today's seasoning. We will never use artificial seasonings in the future. And I have to feed my grandson four more times (Laughs)." Address 103, Daegyo-ro, Jung-gu, Busan (3 minutes’ walk from Nampo Station) Opening Hours Everyday 11am - 11pm Representative Menu Grilled Salted Sea Eel, Grilled Marinated Sea Eel

2019-12-24 09:54
[고고가게] 부산편② 52년 전통 ‘양산집’

52년 전통 ‘양산집’ 부산 하면 빼놓을 수 없는 ‘돼지국밥’. 그중에서도 양산집은 깡통시장 거리에서 처음으로 돼지국밥을 팔기 시작했다. 어쩐지 오래된 돼지국밥집을 생각하면 연세 지긋한 할머니가 연상되지만, 이곳 주인장은 갓 서른을 넘긴 청년 노치권(31) 씨다. 맛집으로 소문난 가게인 만큼, 젊은 나이에 가업을 물려받은 덕을 보리라 여기는 이들도 있지만 노 씨의 사정은 좀 달랐다. 군 제대 후 미국으로 교환학생을 준비하던 무렵, 아버지에 이어 어머니까지 병마로 세상을 떠나게 된 것이다. 갑작스러운 이별 속에서 남은 것은 양산집, 그리고 20대 청년의 열정뿐이었다. 주인장은 당시를 떠올리며 “선택의 여지가 없었다”고 말했다. “당장 생계를 위해 돈을 벌어야 하는데, 직장생활보다는 가게의 맥을 잇는 게 좋겠더라고요. 보통 가업을 이으려면 이전 세대에게 음식 만드는 법부터 가게 운영까지 노하우를 전수받게 마련인데, 저는 그럴 겨를이 없었죠. 어린 시절 어깨너머로 보던 것에 친척이나 주변 지인들 조언을 더해 나름 맛을 구현했는데, 처음엔 정말 형편없었어요. ‘아들이 하더니 예전만 못하다’는 소리도 자주 들었죠. 그땐 차마 ‘3대째’라는 타이틀을 걸 수가 없더라고요.” 칼질도 배우지 못한 채 뛰어든 장사였다. 얼마간은 가게 일을 마치고 인근 일식집에서 일손을 도우며 칼질을 익혔다. 할머니와 어머니가 쓰던 재료 안에서 국밥을 연구해가며 차츰 본래의 맛에 가까워질 수 있었다. 그렇게 주변 상인들과 단골들의 인정을 받기 시작했고, 2014년 드디어 ‘3대째’라는 타이틀을 자신 있게 내걸었다. “손맛을 살리는 데도 노력했지만, 더불어 염두에 뒀던 건 ‘가게의 정신을 잇자’는 거였어요. 두 분께서는 고된 장사를 하시면서도 늘 주변 어려운 이웃을 도우려 하셨죠. 3대에 걸쳐 내려오면서 물질만 물려받는 게 아닌, 이전 세대의 이념까지 이어가면 좋겠더라고요. 원래는 지역명을 딴 가게 이름인데, ‘기를 양(養)’, ‘물 흐를 산(汕)’이라는 한자를 써서 ‘끊임없이 베풀겠다’는 의미를 부여했습니다." 실제 양산집은 오래전부터 수익금 일부를 어려운 이웃과 기관에 기부해왔다. “모두를 배부르게 하라”던 할머니의 말씀처럼, 그는 윗세대에게 물려받은 ‘큰 그릇’으로 세상을 따뜻하게 데우고 있었다. “따뜻한 국밥 한 그릇이 언 몸과 마음을 녹이는 것처럼, 국밥을 통해 사람들과 정을 나누고 싶어요. 내가 열심히 장사해서 번 돈으로 다른 누군가를 살릴 수 있다고 생각하면 자긍심도 생기죠. 국밥처럼 따뜻한 세상을 위해 베풀 줄 아는 ‘큰 그릇’이 되고 싶습니다.” 부산1호선 자갈치역 3번 출구 도보 9분 거리 주소 부산시 중구 중구로47번길 30 영업시간 매일 10:00~20:00 (브레이크타임 15:00~17:00) 대표메뉴 돼지국밥, 수육·편육, 수육백반 ※본 기획 취재는 (사)한국잡지협회의 지원을 받아 작성되었습니다.

2019-08-21 08:51

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